4P also known as marketing mix

1. Product

Dippin Dotts have 25 different flavours ranging from Alien Vanilla Crunch to Tropical Tie Die

Dippin Dotts provide a compact packaging (cup and a spoon) for a convenient use

Dippin Dotts offers its customers different ice cream sizes

2. Place

Various means of distribution: Dippin Dotts Ice Cream vans/food trucks

Vending machines – Universities; Shopping malls; Schools

Kiosks 

3. Price

Approximatelly 2,99 $

4. Promotion

We took into consideration the communication categories and the target market  and have decided on the following strategies:

·         Cross promotion e.g. Flash mob in Divo Ostrov; Discounts (Lottery/ Presents) 

·         Media:

o   Magazines: The Village/ Time out;

o   TV commercial (MTV, 2x2,Disney, Diva, Hallmark,…) 

·         Product placement: in a movie, TV show.

We have also realized that today less time is spent with the traditional media (newspapers, radio and tv) and more customers turn to the new world of technology. We decided that it is important to use the following internet resources for promotion:

Youtube: provides videos with reviews on products, customers can evaluate the product from different sides (good or bad). Customers can share experiences, comment and give opinions freely. We need to make sure a lot of positive responses are provided on Dippin Dotts.

Google: finding out about the product in a more convenient way, again, either good or bad comments about it can be found, so one needs to be careful.

Facebook, Twitter and VK: informing on novelties, innovations and simply basic information on product.

Android phone applications: Map showing all locations in Russia were Dippin’ Dots can be found, virtual map and navigation to lead customer to locations.