Dear loyal followers!!
Yesterday we hold our final presentation and today it available for you. Please feel free to look through it and state your opinion. We are waiting for your comments and grading :D

Dippin´ Dots final presentation

https://drive.google.com/file/d/0B2ut2GyFacUjbFNTTk0xZDFiRDg/edit?usp=sharing

Survey outcome, thank you all for your help

Hi everyone, today we finaly finished our research on ice cream preferences. The results were rather clear, most people would prefer the regular ice cream to Dippin Dots. On the other hand we conducted that half of the people who voted for our DD product were Rusian.
This only proves that the Russian maket is ready for new innovative products!!

4P also known as marketing mix

1. Product

Dippin Dotts have 25 different flavours ranging from Alien Vanilla Crunch to Tropical Tie Die

Dippin Dotts provide a compact packaging (cup and a spoon) for a convenient use

Dippin Dotts offers its customers different ice cream sizes

2. Place

Various means of distribution: Dippin Dotts Ice Cream vans/food trucks

Vending machines – Universities; Shopping malls; Schools

Kiosks 

3. Price

Approximatelly 2,99 $

4. Promotion

We took into consideration the communication categories and the target market  and have decided on the following strategies:

·         Cross promotion e.g. Flash mob in Divo Ostrov; Discounts (Lottery/ Presents) 

·         Media:

o   Magazines: The Village/ Time out;

o   TV commercial (MTV, 2x2,Disney, Diva, Hallmark,…) 

·         Product placement: in a movie, TV show.

We have also realized that today less time is spent with the traditional media (newspapers, radio and tv) and more customers turn to the new world of technology. We decided that it is important to use the following internet resources for promotion:

Youtube: provides videos with reviews on products, customers can evaluate the product from different sides (good or bad). Customers can share experiences, comment and give opinions freely. We need to make sure a lot of positive responses are provided on Dippin Dotts.

Google: finding out about the product in a more convenient way, again, either good or bad comments about it can be found, so one needs to be careful.

Facebook, Twitter and VK: informing on novelties, innovations and simply basic information on product.

Android phone applications: Map showing all locations in Russia were Dippin’ Dots can be found, virtual map and navigation to lead customer to locations.

SWOT analysis

Dear friends, this time we prepared a extended SWOT analysis to show the situation on the market.

1) Strength

Strength	Severity of the strength	Occurrence of the strength
Unique product	8	7
Brand name	8	7
First mover’s advantage	9	8
Various distribution channels	9	8
Broad Franchinse network	10	10
Available export capacity	7	6
Strong marketing campaigns	7	8
Special technology	10	10

2) Weaknesses

Weaknesses	Severity of the weakness	Occurrence of the weakness
Lack of investors	10	10
Short shelf life	7	7
Comparatively high price	7	8
High cose of delivery	9	8
Lack of Eastern European market knowledge	5	6

3) Opportunities

Opportunities	Severity of the opportunity	Occurrence of the opportu.
The ice cream market is not saturated	10	10
More favourable conditions for import of foreign goods	7	7
Growing consumption	8	9
Value of outdoor sales	6	7
Homogenous products of the competitors	6	6
Increase of the disposably income	8	9
Premiumization	7	8

4) Threats

Threats	Severity of the threats	Occurrence of threats
Seasonal selling	6	9
Dominating domestic manufacturers	10	10
Tempting for new entrants	10	10
Tough competition	8	9