Dippin' Dots! An American company that produces an ice cream snack. It uses special freezing methods (cryogenic encapsulation) to make little beads of ice cream. They use ice cream ingredients that would lock in flavor and freshness. Only recently the company appeared in Moscow, but in a very "silent" way. That's why we want to analyze the market entry of the company and see how it can promote its brand on the Russian market.
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