Dippin' Dots! An American company that produces an ice cream snack. It uses special freezing methods (cryogenic encapsulation) to make little beads of ice cream. They use ice cream ingredients that would lock in flavor and freshness. Only recently the company appeared in Moscow, but in a very "silent" way. That's why we want to analyze the market entry of the company and see how it can promote its brand on the Russian market.
Tuesday, 27 May 2014
Survey outcome, thank you all for your help
Hi everyone, today we finaly finished our research on ice cream preferences. The results were rather clear, most people would prefer the regular ice cream to Dippin Dots. On the other hand we conducted that half of the people who voted for our DD product were Rusian.
This only proves that the Russian maket is ready for new innovative products!!
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